A popular morning chat show on a TV channel shows its host and guests drinking coffee from coffee mugs which have been engraved with the logo of a popular coffee chain.This is an example of:

Question

Quizplus · Accepted Answer

This is an example of product placement, as the coffee mugs with the logo of a popular coffee chain are being featured prominently on the show. It is a form of advertising where a product is integrated into a TV show or movie in a subtle way to promote it to the audience. It is not personal selling, as the host and guests are not directly selling the product, nor is it trade promotion, as it is not targeted towards retailers or distributors. It is also not sales promotion, as there is no direct incentive being provided to the audience to purchase the product.

A Popular Morning Chat Show on a TV Channel Shows