An apparel marketer pays a percentage of the cost of a retail store's newspaper advertisement featuring its product lines.This is an example of:

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This is an example of cooperative advertising, where the apparel marketer shares the cost of advertising with the retail store. The marketer pays a percentage of the cost of the newspaper advertisement featuring their product lines. This type of advertising is commonly used by manufacturers and retailers to increase their brand visibility and sales.

An Apparel Marketer Pays a Percentage of the Cost of a Retail