In promotion to intermediaries:
A) personal selling is the dominant promotion method.
B) trade ads are used to inform intermediaries about new offerings.
C) promotion must be both informative and persuasive.
D) sales promotions are used to boost the intermediary's profits on a short-term basis.
E) all of these alternatives are correct.

Question

Quizplus · Accepted Answer

In promotion to intermediaries, personal selling dominates. Promotion must both inform and persuade. Sales promotions are used to boost profits temporarily.

In Promotion to Intermediaries