What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?

Question

Quizplus · Accepted Answer

When a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person, it is an example of website personalisation. The website can use the individual's data to deliver a personalised experience and enhance their satisfaction, improving their overall customer experience.

Answer: D
 While Operational CRM and Analytical CRM both play a role in gathering and analysing customer data, it is the practice of website personalisation that leverages this data to craft a more personalised experience for individual users. All three answers are correct, as they each represent different aspects of using customer data to improve the customer experience.

What Occurs When a Website Can Know Enough About a Person's