What discovers optimal sales channels by selecting the right partners and identifying mutual customers?

Question

Quizplus · Accepted Answer

Partner relationship management is the process of identifying potential partners and building relationships with them to leverage their resources and reach new customers. By selecting the right partners and identifying mutual customers, optimal sales channels can be discovered to enhance revenue generation. Supplier relationship management is focused on managing supplier relationships to ensure quality, price and delivery of goods and services. Employee relationship management is focused on managing employee relationships to improve job satisfaction, productivity and retention. Therefore, the best choice is B) Partner relationship management.

What Discovers Optimal Sales Channels by Selecting the Right Partners