A key to motivating people in a business entity is to remember that each person:

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Research has shown that people tend to act in their own self-interest, whether it is in the form of personal gain or job satisfaction. It is important for managers to understand this and create incentives and rewards that align with the employees' self-interest in order to motivate them to perform at their best. However, it is not accurate to say that people tend to be very lazy or simply follow orders without question. Additionally, while following ethical guidelines is important, it may not necessarily be a key motivator for individuals in all situations.

A Key to Motivating People in a Business Entity Is