The power in negotiations is best measured by the notion of the best alternative to a negotiated agreement (BATNA).

Name: The power in negotiations is best measured by the notion of the best alternative to a negotiated agreement (BATNA).
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The concept of BATNA refers to the ability to walk away from a negotiation and pursue other options. The stronger one's BATNA, the more power they have in the negotiation. Therefore, the power in negotiations is best measured by the concept of BATNA.

The Power in Negotiations Is Best Measured by the Notion