Which testing method should Starbucks employ to measure the recall of their first television advertising campaign in over a decade?

Question

Quizplus · Accepted Answer

The day-after recall method is specifically designed to measure the recall of an advertisement by asking participants about the ad the day after they have seen it. This method is effective for evaluating the immediate impact and memorability of an advertising campaign, making it suitable for Starbucks to assess the recall of their first television advertising campaign in over a decade.

Which Testing Method Should Starbucks Employ to Measure the Recall