The day-after recall test would be the most appropriate measure of effectiveness for:

Question

Quizplus · Accepted Answer

The day-after recall test measures how well a person can remember an ad or marketing message after seeing it the day before. It is an appropriate measure of effectiveness for a 30-second commercial on a major television network like CTV, where audience reach is high and the ad is likely to be seen by a large number of people. It may not be the best measure for the other options listed, as they may have different audience sizes, visibility and recall.

The Day-After Recall Test Would Be the Most Appropriate Measure