Samsung,maker of the Galaxy Note,is interested in measuring consumers' movement through the adoption hierarchy.It should employ which of the following ad effectiveness measures?

Question

Quizplus · Accepted Answer

Ad tracking studies are specifically designed to measure the effectiveness of advertising campaigns over time, which includes measuring the movement of consumers through the adoption hierarchy. It helps in determining the success of the ad campaign by tracking various stages like brand awareness, preference, and purchase intent as they move towards the final purchase. Therefore, it is the most appropriate measure for Samsung to employ in this scenario.

Samsung,maker of the Galaxy Note,is Interested in Measuring Consumers' Movement