A disadvantage of a ______ is that there is always the fear that competitors may discover and intervene in the research process.

Question

Quizplus · Accepted Answer

A test market is a type of market research where products or services are tested in a real-life setting to gain insights on consumer preferences and behavior. However, one disadvantage is that competitors may discover the research process and intervene, potentially influencing the results. The other options listed are not relevant to the context of the sentence.

A Disadvantage of a ______ Is That There Is Always