Which of the following is NOT a guideline for an effective testing of an ad?

Question

Quizplus · Accepted Answer

The use of mainly pretests is not a guideline for effective testing of an ad. In fact, it is recommended to use both pretests and posttests to evaluate the impact of the ad on consumers. Therefore, option D is the correct answer. Options A, B, and C are all important guidelines for effective testing of an ad. Using a consumer response model helps to identify the target audience and determine the most effective way to reach them. Establishing communication objectives helps to focus on the specific goals of the ad campaign. Using multiple measures helps to have a comprehensive evaluation of the ad's effectiveness.

Which of the Following Is NOT a Guideline for an Effective