Mentos mint candy uses an advertising campaign that shows people solving problems by thinking outside of the box-by taking a fresh look at a common problem.Freshness is the message that the ad is supposed to deliver,but if Dick and Bella Lestor think the ad is simply showing people being rude and boorish,then in terms of the communication process,the Lestors have _____ the message improperly.
A) encoded
B) interpreted
C) decoded
D) channelled

Question

Quizplus · Accepted Answer

Decoding is the process by which the receiver interprets the sender's message. In this case, the Lestors have decoded the message improperly by interpreting the ad's intention as promoting rudeness instead of freshness.

Mentos Mint Candy Uses an Advertising Campaign That Shows People