For which of the following products would an advertiser be more likely to use the standard learning model to explain the consumer decision making process?
A) Bar of soap
B) Pickup truck
C) Garden rake
D) Computer disk

Question

Quizplus · Accepted Answer

The standard learning model is typically used for products that are high in complexity and cost, where consumers engage in an extensive decision-making process. A pickup truck fits this description as it is a significant purchase that requires a lot of thought, research, and comparison of alternatives.

For Which of the Following Products Would an Advertiser Be