The _____ model is a response model that was developed for setting and measuring advertising objectives.A basic premise of this model is that advertising effects occur over a period of time.
A) AIDA
B) hierarchy of effects
C) information processing
D) diffusion rate

Question

Quizplus · Accepted Answer

The hierarchy of effects model is a response model used for setting and measuring advertising objectives. It assumes that advertising effects occur over a period of time and that consumers move through various stages (cognitive, affective, and behavioral) before making a purchase.

The _____ Model Is a Response Model That Was Developed