Which of the following response hierarchy models depicts consumers as going through the stages of presentation - attention - comprehension - yielding - retention - behaviour?
A) The AIDA model
B) The hierarchy of effects model
C) The information processing model
D) The low involvement model

Question

Quizplus · Accepted Answer

The information processing model depicts consumers as going through the stages of presentation, attention, comprehension, yielding, retention, and behavior. The AIDA model focuses on awareness, interest, desire, and action. The hierarchy of effects model includes awareness, knowledge, liking, preference, conviction, and purchase. The low involvement model proposes that consumers do not go through a strict sequence of stages, but rather make quick and spontaneous decisions based on limited information.

Which of the Following Response Hierarchy Models Depicts Consumers as Going