Which of the following statements about advertising agencies is true?
A) Agencies must be used since companies do not have the capabilities of developing their own advertising.
B) Agencies are often used because of the skill, expertise, and experience they can offer in the advertising area.
C) Most large, national advertisers use in-house agencies.
D) Most large agencies offer only creative services to their clients.
Correct Answer:
Verified
Q3: Target's internal creative department handles the design
Q4: A major reason why some companies choose
Q5: Which of the following is assigned to
Q6: Which type of ad agency is most
Q7: The function of gathering,analyzing,and interpreting information that
Q9: A full-service agency offers its clients all
Q10: International agencies formed by mergers and acquisitions
Q11: An ad agency that offers its clients
Q12: Which of the following statements explains why
Q13: An advertising agency that is set up,owned,and
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