An advertising agency that is set up,owned,and operated by the advertiser is called a(n) :
A) client management firm
B) in-house agency
C) centralized system
D) full-service agency
Correct Answer:
Verified
Q8: Which of the following statements about advertising
Q9: A full-service agency offers its clients all
Q10: International agencies formed by mergers and acquisitions
Q11: An ad agency that offers its clients
Q12: Which of the following statements explains why
Q14: The _ is responsible for understanding the
Q15: Superagencies were formed:
A) because advertisers were disenchanted
Q16: Which of the following functions is NOT
Q17: Lack of sufficient internal expertise and personnel
Q18: Companies who use a combination of in-house
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