Which of the following statements explains why an organization would want to use an outside advertising agency?
A) An outside advertising agency saves money for the client.
B) An outside advertising agency helps the client gain more prestige and a better image.
C) An outside advertising agency has more knowledge of the brand's identity and its previous promotional activities.
D) An outside advertising agency provides the client with the services of highly skilled individuals who are experts in a number of areas including creative, media, and research.
Correct Answer:
Verified
Q7: The function of gathering,analyzing,and interpreting information that
Q8: Which of the following statements about advertising
Q9: A full-service agency offers its clients all
Q10: International agencies formed by mergers and acquisitions
Q11: An ad agency that offers its clients
Q13: An advertising agency that is set up,owned,and
Q14: The _ is responsible for understanding the
Q15: Superagencies were formed:
A) because advertisers were disenchanted
Q16: Which of the following functions is NOT
Q17: Lack of sufficient internal expertise and personnel
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