Bonus packs:

Question

Bonus packs:

Quizplus · Accepted Answer

Bonus packs are a type of sales promotion that offers consumers an additional amount of a product or service for the same price, or sometimes for a lower price than usual. This is done to provide extra value to consumers without requiring them to do anything other than purchase the product, increasing the likelihood of repeat purchases and customer loyalty. Option A is incorrect as bonus packs are generally offered at the same or lower price, not a higher one. Option C is incorrect because bonus packs can be an effective way of loading consumers with a product and reducing their susceptibility to a competitor's promotional offer. Option D is incorrect because retailers may not always welcome bonus packs, as they may increase inventory costs and require additional shelf space.

Bonus Packs