Marketers can achieve geographic selectivity in magazine advertising by advertising in:
A) general-interest business publications
B) national editions of major magazines that cover the entire country
C) magazines that are edited for and targeted toward particular regions, cities, or areas
D) magazines that are targeted at people who enjoy gardening
Correct Answer:
Verified
Q52: The flipside of magazine selectivity is:
A) scheduling
Q53: The high ratio of advertising to editorial
Q54: Advertisers who want to achieve geographic selectivity
Q55: Advertisers who are seeking broad reach and
Q56: The use of a third page that
Q58: Gatefolds,bleed pages,inserts,and creative space buys are ways
Q59: Magazine publishers attempt to control the _
Q60: Elena Tomassi is an avid skier and
Q61: Which of the following would be an
Q62: The Globe and Mail publishes Report on
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