Advertisers who are seeking broad reach and frequency in their media schedules:
A) find magazines very effective since individual publications reach a very broad target audience
B) will find broad reach and frequency an easy goal to accomplish with magazines
C) must purchase space in a number of different magazines since most publications have thin penetration of households
D) need to advertise repeatedly in the same magazine

Question

Quizplus · Accepted Answer

Most magazines have a specific target audience and do not reach a broad spectrum of households. Therefore, to achieve broad reach and frequency, advertisers need to spread their campaigns across multiple magazines, each reaching different segments of the market.

Advertisers Who Are Seeking Broad Reach and Frequency in Their