The advertising manager for a fashionable,upscale women's clothing line is concerned over an ad agency recommendation to run ads for the brand in People magazine.She feels the editorial environment of the magazine may not be appropriate to the high fashion and trendy positioning strategy being used for the brand.This reflects concern over what specific aspect of magazine advertising?
A) Permanence
B) Creative options
C) Prestige
D) Reproduction quality

Question

Quizplus · Accepted Answer

The concern over People magazine's editorial environment suggests a concern with the prestige associated with the magazine, as it may not be aligned with the high fashion and trendy positioning strategy of the brand.

The Advertising Manager for a Fashionable,upscale Women's Clothing Line Is