Which of the following statements about clutter in magazine advertising is true?
A) Clutter is not really a problem at all in magazine advertising.
B) Most magazines devote less than 30% of their pages to advertising so clutter is not really a problem.
C) The clutter problem for a magazine increases as they become more successful since they attract more ad pages.
D) Clutter is a more serious issue for magazines than it is for either television or radio.

Question

Quizplus · Accepted Answer

As magazines become more successful and attract more ad pages, the clutter problem increases. This is because there are more ads competing for limited space in the magazine. Option A is not true as clutter is a known problem in magazine advertising. Option B is incorrect as even if a magazine devotes less than 30% of its pages to advertising, the ads can still create clutter. Option D is incorrect as clutter is a big issue for all types of media, including television and radio.

Which of the Following Statements About Clutter in Magazine Advertising