Which of the following is a disadvantage inherent in advertising in magazines?
A) Low publication prestige
B) Long lead time
C) Poor reproduction quality
D) Lack of demographic selectivity
Correct Answer:
Verified
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Q47: Which of the following statements about clutter
Q48: Magazine advertisements that extend to the end
Q50: The advertising manager for a fashionable,upscale women's
Q51: _ ads are likely to be received
Q52: The flipside of magazine selectivity is:
A) scheduling
Q53: The high ratio of advertising to editorial
Q54: Advertisers who want to achieve geographic selectivity
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