Advertisers who want to achieve geographic selectivity in their magazine media schedule can do so by advertising in:
A) magazines like Toronto Life and Vancouver Magazine
B) special-interest farm publications
C) trade publications
D) international editions of magazines only
Correct Answer:
Verified
Q49: Which of the following is a disadvantage
Q50: The advertising manager for a fashionable,upscale women's
Q51: _ ads are likely to be received
Q52: The flipside of magazine selectivity is:
A) scheduling
Q53: The high ratio of advertising to editorial
Q55: Advertisers who are seeking broad reach and
Q56: The use of a third page that
Q57: Marketers can achieve geographic selectivity in magazine
Q58: Gatefolds,bleed pages,inserts,and creative space buys are ways
Q59: Magazine publishers attempt to control the _
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