The concept of _____ is based on the assumption that one exposure to an ad may not be enough to convey the desired method.
A) average frequency
B) average reach
C) effective reach
D) GRPs
Correct Answer:
Verified
Q67: No one knows the exact number of
Q68: The estimated number of people who read
Q69: When executives determine the budget amounts to
Q70: CPM is an expression of _ for
Q71: A marketing firm decides to purchase media
Q73: As a result of _,large advertisers can
Q74: The _ function is based on the
Q75: _ is the number of times the
Q76: The media planning process concludes with the
Q77: The two models that are commonly used
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents