As a result of ___,large advertisers can maintain advertising shares that are smaller than their market shares because they get lower advertising rates and accrue the advantages of advertising several products jointly.
A) economies of scale
B) differential advertising advantages
C) competitive parity
D) a concave-downward response
E) multiple advertising channels

Question

Quizplus · Accepted Answer

Economies of scale allow large advertisers to maintain smaller advertising shares as they can negotiate lower rates due to their buying power. Additionally, if they advertise several products together, they may benefit from joint advertising advantages.

As a Result of ___,Large Advertisers Can Maintain Advertising Shares