In the marginal analysis approach to media budgeting,all of the following should be considered EXCEPT:
A) sales
B) fixed costs of advertising
C) advertising expenditures and other variable costs
D) gross margin net worth

Question

Quizplus · Accepted Answer

Gross margin net worth is not directly related to the marginal analysis approach to media budgeting. The factors that should be considered in this approach are sales, fixed costs of advertising, and advertising expenditures and other variable costs.

In the Marginal Analysis Approach to Media Budgeting,all of the Following