According to the S-shaped response curve,:
A) the effects of advertising quickly begin to diminish
B) the carryover effect is especially true for low-priced, frequently purchased consumer products
C) initial outlays of the advertising budget have little impact on sales
D) sales are not directly related to the size of the advertising budget

Question

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The Answer of According to the S-shaped response curve,:
A) the effects of advertising quickly begin to diminish
B) the carryover effect is especially true for low-priced, frequently purchased consumer products
C) initial outlays of the advertising budget have little impact on sales
D) sales are not directly related to the size of the advertising budget

According to the S-Shaped Response Curve