Cost per thousand is a measure of the ______ of a particular media vehicle.
A) reach
B) absolute cost
C) relative cost effectiveness
D) frequency

Name: Cost per thousand is a measure of the ______ of a particular media vehicle. A) reach B) absolute cost C) relative cost effectiveness D) frequency
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Question

Quizplus · Accepted Answer

Cost per thousand (CPM) is a measure used in advertising to denote the relative cost effectiveness of a media vehicle, by calculating the cost to reach one thousand viewers or listeners.

Cost Per Thousand Is a Measure of the ______ of a Particular