_____ is the number of times the target audience reached by a media vehicle is exposed to the vehicle over a specified period of time.
A) Effective frequency
B) Unduplicated reach
C) Average reach
D) Average frequency

Question

Quizplus · Accepted Answer

Average frequency is the metric that measures the number of times the target audience is exposed to a media vehicle over a specified period.

_____ Is the Number of Times the Target Audience Reached