The estimated number of people who read the magazine without buying it is called:
A) overexposure
B) absolute cost
C) pass-along rate
D) unduplicated reach
Correct Answer:
Verified
Q63: To evaluate the _ cost of print
Q64: If the circulation of the National Post
Q65: The S-shaped response function implies that:
A) initial
Q66: The S-shaped response curve suggests that:
A) advertising
Q67: No one knows the exact number of
Q69: When executives determine the budget amounts to
Q70: CPM is an expression of _ for
Q71: A marketing firm decides to purchase media
Q72: The concept of _ is based on
Q73: As a result of _,large advertisers can
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