If the circulation of the National Post is 400,000 readers,and the advertising cost per page is $50,000,the CPM is:
A) $0.125
B) $125
C) $8
D) $0.008
Correct Answer:
Verified
Q59: Given that a message is complex as
Q60: A product that may be consumed throughout
Q61: The major problem with the use of
Q62: _ is a summary measure that combines
Q63: To evaluate the _ cost of print
Q65: The S-shaped response function implies that:
A) initial
Q66: The S-shaped response curve suggests that:
A) advertising
Q67: No one knows the exact number of
Q68: The estimated number of people who read
Q69: When executives determine the budget amounts to
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