The major problem with the use of cost per thousand figures is:
A) determining pass-along rates
B) determining time spent reading the magazine
C) calculating cost estimates efficiently
D) determining an efficient way to estimate the effects of sweep periods

Question

Quizplus · Accepted Answer

The major problem with the use of cost per thousand figures is determining pass-along rates. Pass-along rates refer to the number of times a magazine or publication is read by someone other than the original subscriber. This can have a significant impact on the magazine's circulation and advertising reach, making it difficult to accurately determine the cost per thousand impressions.

The Major Problem with the Use of Cost Per Thousand