To evaluate the ______ cost of print media,______ is used.
A) absolute; CPM
B) relative; CPM
C) absolute; CPRP
D) relative; CPRP

Question

Quizplus · Accepted Answer

Relative cost is used to compare the cost of different media channels to each other. CPM (cost per thousand impressions) is a common metric used to determine the cost per thousand impressions for print media. Therefore, the best choice would be option B, which suggests evaluating the relative cost of print media using CPM. Choice A (absolute cost with CPM) is contradictory, as CPM is a relative cost metric, while choice C (absolute cost with CPRP) and D (relative cost with CPRP) suggest using a different metric, CPRP (cost per rating point), which is more commonly used for evaluating TV advertising.

To Evaluate the ______ Cost of Print Media,______ Is Used

To Evaluate the Cost of Print Media, Is Used