The S-shaped response curve suggests that:
A) advertising effectiveness will not be related to spending
B) very low spending levels will not work
C) advertising effectiveness will vary according to spending levels
D) sales and spending on advertising are not directly related

Question

Quizplus · Accepted Answer

The S-shaped response curve indicates that there is a relationship between advertising effectiveness and spending levels, and that the effectiveness of advertising will vary depending on the level of spending. At very low spending levels, there may not be a significant impact on sales, but as spending increases, the effectiveness of advertising also increases until it reaches a plateau.

The S-Shaped Response Curve Suggests That