Coca-Cola monitors any Web sites in which it is mentioned.Some of these Web sites do contain communications that is malicious and some of their information is wrong.When such a site is discovered,Coca-Cola has its _____ personnel respond to set the record straight without using legal jargon or highly technical communication.

Question

Quizplus · Accepted Answer

The PR practitioner analyzes the organization's relationships with its publics;evaluates people's attitudes and opinions toward the organization;develops and implements a mix of PR activities,integrating them whenever possible with the firm's other communications;and solicits feedback to evaluate effectiveness.

Coca-Cola Monitors Any Web Sites in Which It Is Mentioned