Baseball Commissioner Allan H.(Bud) Selig authorized an investigation into alleged steroid use by Major League Baseball players.The scandal,which revolved around certain baseball superstars enhancing their abilities with the illegal substance,necessitated MLB's need for _____ as a way to maintain its popularity with fans.
A) negative publicity coercion
B) reputation management
C) marketing public relations
D) manipulative communications
E) image reduction management
Correct Answer:
Verified
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