When a news item on cable television misrepresented the FedEx's earnings and suggested that FedEx was not meeting Wall Street's expectations,FedEx's stock dropped by nearly two dollars.Most companies deal with such coverage by demanding a correction the next day.A proactive way of dealing with such false statements and the way that impact a company is:
A) negative publicity coercion.
B) reputation management.
C) marketing public relations.
D) manipulative communications.
E) image reduction management.
Correct Answer:
Verified
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