To gauge consumer response to the admission by Jack-in-the-Box fast food restaurant chain that it failed to heed a Washington state health department rule change that could have prevented a serious food-poisoning,Jane,a PR practitioner at Jack-in-the-box,spoke to people on the street about their feelings about the chain and what had occurred.In other words,Jack-in-the-Box used:

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Surveys are one form of opinion sampling.Public relations professionals use opinion sampling to monitor public opinion about their organization and/or their product.

To Gauge Consumer Response to the Admission by Jack-In-The-Box Fast