At the Turn of the Millennium,Slim-Fast Was a Leading Weight-Loss

At the turn of the millennium,Slim-Fast was a leading weight-loss brand with a catchy name and heralded by celebrity endorsements.Then in 2004,comedienne Whoopi Goldberg,the then its spokeswoman,made some very derogatory remarks about President Bush at a New York City Democratic party fund-raiser.This speech produced negative publicity for Goldberg and the company she represented.The makers of Slim-Fast found it necessary to use _____ to restore its tarnished image.

A) image management
B) negative publicity reduction
C) press agentry
D) crisis management
E) contingency management