Paparazzi May Be the Scourge of Hollywood Stars, but Fraser

Paparazzi may be the scourge of Hollywood stars, but Fraser Ross appreciates the mob of photographers. Ross, owner of the celebrity-friendly L. A. Boutique Kitson, said paparazzi shots of stars like Halle Berry shopping at his Robertson Boulevard store have helped to triple sales in the past year. Kitson is benefiting from:

A) public relations.
B) proactive news management.
C) reactive news management.
D) publicity.
E) communications distribution.