_____ is a pattern of scheduling where the same commercial is run every half hour on the same network during prime time.

Question

Quizplus · Accepted Answer

Bursting is a scheduling pattern where the same commercial is repeatedly run every half hour during prime time. Flighting involves alternating periods of advertising and no advertising, pulsing involves intermittent advertising with higher intensity during certain periods, blinking involves airing the same commercial at the same time across multiple networks, and roadblocking involves airing the same commercial simultaneously across multiple channels or platforms.

_____ Is a Pattern of Scheduling Where the Same Commercial