Regarding the relationship between sales force compensation plans and strategic planning:
A)The pay plan has a direct bearing on the implementation of the strategic marketing plan.
B)The strategic planning depends upon whether the sales force is paid a salary or a commission.
C)The level of pay should guide the planning.
D)Compensation is tied directly to the evaluation stage of the planning process.
E)None of these is correct.

Question

Quizplus · Accepted Answer

Sales force compensation plans are directly linked to the implementation of the strategic marketing plan. The payment methods and amounts incentivize the sales team to prioritize certain goals and behaviors, which can have a significant impact on the success of the organization's overall strategy.

Regarding the Relationship Between Sales Force Compensation Plans and Strategic