A compensation plan:
A)Will not incorporate customer satisfaction as a measure of performance because it is too hard to measure.
B)Will not use customer satisfaction as a measure of performance because customers are not comfortable with providing this information.
C)Will use customer satisfaction as a measure in the evaluation of overall performance,but will not reward salespeople for high performance on this dimension.
D)Will increasingly use customer satisfaction as a measure of performance in compensation determination.
E)Always includes some measure of customer satisfaction.

Question

Quizplus · Accepted Answer

Customer satisfaction has become an increasingly important metric in evaluating sales performance and is often used in determining compensation. This reflects a broader trend towards customer-centric business models and the recognition of the importance of customer satisfaction in driving repeat business and referrals.

A Compensation Plan