Some guidelines or questions that may help a sales executive evaluate the ethical status of a proposed action include all of the following except:

Question

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The question "Will this increase shareholder gain?" is not necessarily the best guideline for evaluating the ethical status of a proposed action, as it prioritizes financial gain over other ethical considerations such as fairness and accountability to stakeholders. The other four questions encourage evaluating the action from different perspectives, such as its long-term impact, personal relationships, public perception, and transparency.

Some Guidelines or Questions That May Help a Sales Executive