When a marketing cost analysis by territories shows a net loss for a territory,which of the following is management likely to do only as a last resort?

Question

Quizplus · Accepted Answer

Abandoning a territory is a drastic measure that would only be taken as a last resort. Management would first explore other options such as reevaluating territorial boundaries, trying different marketing channels, or adjusting the advertising budget before deciding to abandon the territory altogether. Substituting mail or telephone selling for some personal sales calls is also a possible option to reduce costs, but abandoning the territory would be the least desirable solution.

When a Marketing Cost Analysis by Territories Shows a Net