When a marketing cost analysis by products shows a net loss for one product,which of the following alternatives is management likely to adopt as a last resort?

Question

Quizplus · Accepted Answer

If a product is showing a net loss, management is likely to drop the product from the line as a last resort to cut their losses and focus on more profitable products. The other options listed are more appropriate for improving the profitability of a product that is currently generating revenue.

When a Marketing Cost Analysis by Products Shows a Net