Misdirected marketing effort can result in high sales volume,yet low profit.
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Q8: Planning and performance evaluation are particularly interdependent
Q9: A marketing audit is a detailed analysis
Q10: A sales volume analysis plus a marketing
Q11: A company does not need to make
Q12: A situation in which a large percentage
Q14: A marketing audit is one part of
Q15: A decline in a firm's sales volume
Q16: Marketing efforts and costs in a company
Q17: During the 90s,salespeople became less effective at
Q18: Most organizations perform a complete marketing audit
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